Freelance
Content Marketing
Storytelling
Project Overview
As the creative producer for this freelance project, I managed the full creative process from concept to delivery, ensuring the final piece aligned with the brand’s voice and audience goals.
My Role
Pre-Production
I led all pre-production planning, including client meetings to define the project vision, developing a detailed script and shot list, scouting and securing shoot locations, and crafting interview questions to ensure authentic, story-driven responses.
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Production
On set, I oversaw all aspects of production from camera and lighting setup to directing subjects and managing on-site logistics, capturing dynamic visuals that aligned with the narrative and creative brief.
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Post-Production
In post, I handled editing, color correction, sound design, and motion graphics to create a cohesive final piece that elevated the brand’s story and met the project’s strategic goals.
Outcome
The completed video effectively captured the clients story and values, creating a stronger emotional connection with its audience. The content was used across multiple platforms, driving higher engagement and showcasing the client in a visually compelling way. Beyond the finished piece, the project helped the client clarify their messaging, strengthen their visual identity, and establish a more consistent storytelling approach for future marketing initiatives.