Met Media
Content Marketing
Strategy/Social Media
Project Overview
Met Media, the student-run media group for Metropolitan State University of Denver, aimed to expand its digital presence and connect more effectively with its student audience. The initiative focused on building a cohesive social media strategy, improving engagement through creative content, and establishing a consistent brand voice across platforms.
My Role
Social Media Strategy Development
I developed a full-funnel social media strategy focused on increasing awareness, driving website traffic, and improving content engagement.
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Account & Community Management
I managed daily social media operations engaging with the community, responding to comments, and fostering an active and loyal following.
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Content Calendar & Campaign Planning
I created and maintained content calendars that balanced educational, entertaining, and promotional content, ensuring strategic variety and consistency.
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Content Creation & Copywriting
I produced all social media content using Adobe Creative Suite and Canva, crafting copy and visuals designed to align with the brand’s tone and student-centric focus.
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Performance Tracking
I analyzed engagement metrics and audience behavior to refine future content and optimize campaign performance.
Outcome
The strategy led to significant growth across digital platforms increasing website traffic from social media by 72%, boosting engagement by 52%, and expanding reach by 2.5x. The account grew organically to hundreds of followers and became a stronger hub for student interaction, helping position Met Media as a trusted and vibrant voice within the university community.