Thirst Colorado 

Thirst Colorado is a lifestyle publication focused on Colorado’s craft beverage and outdoor culture. I partnered with their team to strengthen their digital presence through a comprehensive content marketing strategy designed to boost engagement, grow their audience, and drive more traffic to the website. The initiative aimed to blend authentic storytelling with actionable growth tactics that reflected the brand’s unique voice and community-driven mission.

My Role

Strategic Planning & Audit
I began with a comprehensive social media and content audit to evaluate existing strengths, audience engagement, and growth opportunities.

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Strategy & Content Planning
Implemented the use of Later to better manage content and analyze data. Developed a holistic content strategy focused on increasing visibility across platforms through storytelling, strategic posting cadence, and value-based content themes. I built detailed content calendars aligned  audience behavior, and engagement trends.

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Content Creation & Implementation
Collaborated with the editorial team to craft and implement content pillars that highlighted Colorado’s craft and outdoor community. Ensured consistent messaging and optimized visuals to align with the publication’s style and tone.

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Performance Monitoring & Optimization

Tracked engagement metrics, identifying opportunities to refine strategies, repurpose top-performing content, and sustain long-term audience growth.

Outcome

Through a refined strategy and consistent execution, Thirst Colorado saw a 46% increase in website traffic and a 20% improvement in social media reach. The campaign strengthened audience connection, improved brand visibility, and provided a sustainable framework for ongoing digital growth.