Freelance
Content Marketing
Storytelling / Strategy
Project Overview
As a freelance content marketer, I guided this project from strategy through production, developing a cohesive storytelling and social media plan to enhance brand visibility and engagement.
My Role
Strategy & Research
I began by conducting in-depth research on the brand’s target audience, competitors, and current social media presence. Using these insights, I created a tailored social media strategy that outlined content themes, posting cadence, and creative direction designed to strengthen audience connection and drive engagement.
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Client Education
To ensure long-term success, I led a social media advertising education session with the client, covering campaign setup, audience targeting, and content optimization best practices. This helped empower the team to effectively manage future campaigns in-house.
Video Production
I conceptualized and produced a brand storytelling video for use across the client’s website and social channels.
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Pre-Production: Led client meetings to define goals and creative direction, developed a detailed script and shot list, scouted locations, and crafted interview questions to ensure the narrative reflected the brand’s personality and purpose.
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Production: Managed on-site filming, including camera and lighting setup, directing talent, and maintaining a cohesive visual style aligned with the strategy.
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Post-Production: Edited footage, applied color correction, designed graphics, and completed sound design to deliver a polished final product optimized for multiple platforms.
Outcome
The project delivered both immediate and lasting value for the client. The custom social media strategy provided a clear roadmap for consistent brand messaging, audience engagement, and growth across digital platforms. The education session equipped the client’s internal team with practical knowledge to confidently run paid campaigns, refine targeting, and optimize future content performance. Finally, the storytelling video brought the brand to life through authentic visuals and narrative, strengthening emotional connection with their audience and enhancing brand credibility online. Together, these efforts not only elevated the client’s marketing capabilities but also established a sustainable foundation for continued brand growth and digital impact.