All Grass Farms
Content Marketing
Storytelling
Project Overview
Set out to tell the story of what regenerative farming is and why people should care. Owned the storytelling project from initial concept through execution, developing the timelines and managing production to create a unified story and digital presence.
My Role
Strategy & Research
I began by conducting in-depth research on the what regenerative farming is and the pros and cons to this practice. While researching the idea I worked with the farm to create a strategy on how we could share the message with there audience to encourage engagement and loyalty to the farm.
Video Production
I conceptualized and produced a brand storytelling video for use across the client’s various digital channels.
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Pre-Production: Led client meetings to define goals and creative direction, developed a detailed script and shot list, scouted locations, and crafted interview questions to ensure the narrative reflected the brand’s personality and purpose.
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Production: Managed on-site filming, including camera and lighting setup, directing talent, and maintaining a cohesive visual style aligned with the strategy.
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Post-Production: Edited footage, applied color correction, designed graphics, and completed sound design to deliver a polished final product optimized for multiple platforms.
Outcome
The project delivered strong value for the client by sharing their story while serving as educational content for their audience. The film won awards at film festivals, giving both the concept and the farm broader exposure. The farm also used the film in an email marketing campaign to reinforce its practices and show consumers how it differs from typical grocery store options. Overall, the project helped strengthen brand loyalty and drive deeper consumer connection.