SPEEDLAND
Content Marketing
Strategy/Storytelling/Social Media
Project Overview
I work as the Social Media Manager for Speedland, owning the brand’s social strategy, content direction, and posting cadence. My focus is on connecting Speedland with its core audience, building brand awareness, and using content and social listening to better understand and engage the community.
My Role
My role focuses on developing and executing Speedland’s social media strategy, from planning and content direction through execution and publishing.
I manage a network of 40+ ambassadors, providing training materials, creative briefs, and coaching to help them create content that aligns with the brand. I source and organize ambassador content, edit assets, and determine what content is best suited for Speedland’s social channels.
I also create original content for the brand, including photography and video from events, product launches, and community moments. This allows me to build a consistent library of content while capturing the people and experiences behind the brand.
Outcome
Since starting this role, I have helped grow Speedland’s social audience while increasing monthly impressions from roughly 350K to more than 600K.